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May 4, 2018
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Home of iCrew Digital Productions Publishing

Bringing New Authors to the Digital World. If you are an Independent Author with a project that needs that last push to get it onto the market, contact me at icrewdigital@gmail.com or visit icrewdigitalpublishing.com

Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

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About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

The following article appeared on the San Diego Writers/Editors Guild Website and was the Feature Article in the July Newsletter of the Publishers and Writers of San Diego

Ideas for Independent Publishers:

Amazon Author Central

Author_Central

by Rick Lakin, SDW/EG member and Publisher at iCrewDigitalPublishing.com

Caroline McCullagh

Author Page for Caroline McCullagh, Award-Winning Author of The Ivory Caribou, http://amazon.com/author/carolinemccullagh

 

Establishing an author page at Amazon Author Central is critical to the success of authors who have self-published multiple titles on Amazon and Createspace. Author Central provides one-stop shopping for your books along with your picture, your bio, blog entries from your website, social media opportunities, and a calendar of events for upcoming book signings.

In addition, Author Central provides a tailored link atamazon.com/author/yourname. The most important hyperlink on the Amazon Sales page of your book is your author name under the title. If you have written a book that your readers like, that will be the first link that they click on when they return to that page. Without Author Central, Amazon chooses which books they think the reader might find interesting, and it is only by chance that some of those are your books. With Author Central, you control the Point-of-Sale for your books, critical to your success as an author.

Creating your Author Central Page

For my iCrew Authors, I begin by creating a gmail address for use in setting up the webpage, Twitter account, and Amazon Account for the author page. If you already have an Amazon Account, go to http:authorcentral.amazon.com, sign in, and click Join Now, and you will be directed to your setup page.

Type in your bio, your blog information, add photos, event dates, and information and even videos like book trailers and interviews. Generally, the first photo is your profile photo but you can manage which photo appears there. The blog entry is your RSS address from your website. For WordPress blogs this ishttp://yourblog.com/feed/. It will verify your feed, and your most recent blog posts will now show on your Author Central page. You will be able to select the unique author name for your URL (Universal Resource Locator – your link).

The next very important step is to add your books. If they are listed on Amazon or CreateSpace, they should show up automatically. Just click the add button, if necessary. There is a search link for any books that don’t show up. You may search by title, author, or ISBN.   At this point, I remind authors that it is critical that they use the same byline for all of their books. A nickname or a different initial creates confusion in the market place.

Other Information Available

After your Author Central page is set up, go back and visit frequently using theauthorcentral.amazon.com sign in. Here, you will be able to update information and add new books. It is also a central database for your book sales and reviews. The Sales Info offers Nielsen BookScan, Sales Rank by books, and your Author Rank.   It also lists Customer Reviews for all of your books.

Author Central, an Essential Tool

An author who is an independent publisher (avoid the term self-published to avoid grouping yourself with all of those other self-published authors) faces many challenges including good editing, wide distribution, social media, but most important marketing. Amazon provides a point-of-sale to millions of authors for tens of millions of books. Readers judge a book by its cover but also by the marketing presence of the author. Amazon’s Author Central allows you to control your point-of-sale and hence, your marketing presence on the biggest marketplace in the publishing world.

Rick Lakin is the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published over 20 books by 8 authors. Rick is the host of The Rick Lakin Podcast at http://ricklakin.podbean.com. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals. He is a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa, the San Diego Writers and Editors Guild, and Publishers and Writers of San Diego.   Rick is a Sports Statistician for broadcast television and a retired math teacher.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

 

From a Facebook Friend: I don’t hate Obama, I simply believe he is destroying what made the US great. In that regard, he has, unfortunately, been somewhat successful…now we need to rebuild what will make us great again…Again, unfortunately, neither presidential candidate seems up to the task.

So, what was it that made America Great?

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I believe it was the immigrants who took advantage of the educational system and the entrepreneurial opportunities and created new avenues to growth. You know, the educational system that your Republican Party is trying to defund and destroy.
I believe it was the unions that my father and I were members of that allowed workers to earn a living wage and move into the middle class. You know, the ones that the Republican Party is trying to destroy.
I believe that it is the Constitution that guarantees the right to vote, the right to fair representation, the right to be treated equally and fairly and the right to control your own body. You know, the one that your Republican Party is trying to pervert with voter suppression, gerrymandering, institutional discrimination, and oppression of women.
When I served my country as a sailor and a teacher, I did it for every man, woman and child of every religion and color to have a future. Not so that the same old groups from the past could have their power, their money, their prejudices, and, of course, their guns.
I believe that my America is still great and my President is one of the reasons why.
Happy Independence Day, the day that we remember that America is Still Great.

 

 

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

Muhammad Ali

He was the prototypical angry black man.  He wanted something that people of his color thought they deserved.  He wanted more than what the white culture of the time was willing to give him.  Respect.  Respect for his religion. Respect for his view that war was unjust.  Respect for his humanity.  Respect for his race.  Respect for his chosen name.  At no small sacrifice, he earned that respect for himself and for more than just himself.

More than 20 years ago, I was working an evening basketball game following an afternoon fight shown on ABC Sports.  We were just coming into the arena.  The fights had been over for almost an hour.  At that moment, The Greatest, then hobbled by Parkinson’s disease was slowly shuffling out of the arena.   The remaining crowd stood waiting for just this moment in quiet reverence as my fellow crew members and I did.  It was a mark of respect earned at great cost by an athlete who had no equal and a man whose greatness outside the ring earned respect and equality for so many.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

On two occasions in the last several days, I have had the opportunity to listen to a Donald Trump performance in its entirety. The first was his speech in Maine following the Romney speech last Thursday. I listened to it uninterrupted on satellite radio. The second was just now in Jupiter, Fl as he acknowledged wins in Michigan and Mississippi. I was enthralled and riveted each time by the quality of his performance. In each case, the Republicans, the Democrats and the media judged his performance as a political speech. In so doing they were unable to evaluate the quality, preparation, deliver and content of Trump’s performances.

A political speech consists of paragraphs separated by moments in which the listener has time to think. The listener might evaluate, support, or think badly about the point that the speaker just made. Donald Trump’s prose cannot be evaluated in that manner. His speeches are timed so that the listener doesn’t have a moment to think about the point just made. At the same time Trump says something objectionable about one subject he comes back with a patriotic or obviously supportable statement bumped up against it. The easiest comparison is pure standup comedy where the performer says something leading to an expected conclusion and then delivers a totally unexpected punchline.

Many pundits accuse Trump of speaking off-the-cuff, off the top of his head. It is my contention that Trump’s performance is extremely well written, extremely well rehearsed and extremely well timed.

It can be argued that Hillary Clinton is a very smart individual but I would suggest that Donald Trump from a pure IQ standpoint is much smarter. He is able to think and react in real-time much like we saw with Robin Williams although Williams was a magnitude smarter.

As an experienced television entertainer, Donald Trump is pursuing the nomination for the Republican Party in the same way that he pursues high ratings on his television show. Instead of viewership, he is getting votes. If you look at his campaign in those terms you can see that his opponents are attempting to win against a political opponent while facing a performer extraordinaire who uses their degrading remarks and their attacks to make viewers sympathetic to his point of view by simply leaving them entertained. In other words he is playing an entirely different game than his opponents and he is beating them in a way that they clearly don’t understand.

What does Donald Trump believe in? He believes that he can make America great again. He believes that he can be completely successful at whatever he attempts. He believes that he can achieve a goal without respect to method or the blockades that he has to surmount. He is a 100% pragmatist. That puts him totally in opposition to the GOP establishment which demands ideological purity from all of its candidates. I believe that Donald Trump has the best interests of our country in mind and I believe there’s a good chance that if he is elected he will be a successful president. I believe that there is a very good chance that he will achieve residence in the White House. Nonetheless, I will still vote Democratic in the election because I feel it is absolutely necessary for us to have a progressive supreme Court.

Nonetheless, I believe that at the end of this election cycle the Republican party will look much different than it does now. Whether that is an improvement or the end of the party as we know it is undetermined. Therefore I urge you to pay as much attention as you possibly can and vote. Historians will have a field day with the history that we are making over the next few months.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

Many will mark this first week of March, 2016, as the beginning of the end of the GOP as it is currently constructed. The party has a terminal disease and its end will probably be marked as November 8, 2016.

What will that end look like? The headline will surely say that Hillary Clinton will be president. It is extremely likely that she will have a Democrat-controlled Senate. It is less likely but highly probable that the House will be under Democrat control.

In actuality, the true damage will be illustrated by a number of factions that will begin to go their separate ways. The Tea Party, the evangelicals, and the moderates in the former GOP will be looking for new leadership and a new direction. Each faction will look to form a national party with the intention of being the successor to the old Party of Lincoln. Two other factions will seek to choose sides and determine the winner, the conservative media and the billionaire donors.
At that time, also, the post-mortems will begin. Fingers will be pointed and blame will be placed. Of course, none of those factions will take the share of the blame which they most richly deserve.
Others will apply their erudite analysis to the underlying causes of why this huge political animal suffered such a sudden and dramatic death by eating itself alive.
I would like to propose some root causes for the self-destruction of the party that I so admired during the time of Reagan.

1. Adversarial Foreign Policy. This is the concept that found its roots in the Eisenhower administration in the 1950sbwith the Domino Theory and evolved into the concept that America could only be strong only if it was facing a strong enemy, be it Kruschev, Castro, Ho Chi Min, Mao Tse Tong, Castro some more, the Soviet Union, Moammar Khadafi, Saddam Hussein, Osama bin Laden and now Bashar al-Assad. It is possible that Republicans over the years have shifted their focus from Enemies Foreign to Enemies Domestic such as Jimmy Carter, Bill and Hillary Clinton and of course the arch-enemy Barack Hussein Obama. It is my belief that this philosophy has led to the destructive partisanship that has contributed to the fall of the Republican Party.

2. The Southern Strategy. Originated in 1968 by the Nixon campaign, the GOP surrendered the black vote to the democrats and pursued the white vote by demonizing the blacks and catering to the Southern Whites. Currently, it is most effectively recognized as dog whistles referring to policies that sound positive and democratic but usually have a discriminatory purpose such as voter suppression, states rights, and religious liberty. The problem is that this strategy only worked only as long as white male voters were in the majority. Demographics have changed greatly.

3. If we tell voters the truth about what we really believe, no one will vote for us. This began during the time of Reagan with the Laffer Curve, Voodoo economics and trickle-down. The core Republican policies served the donors and the constituency but was sold to the electorate by lies.

4. The end of the Fairness Doctrine and the emergence of the Conservative Media. The Fairness Doctrine was a policy of the United States Federal Communications Commission (FCC), introduced in 1949, that required the holders of broadcast licenses both to present controversial issues of public importance and to do so in a manner that was—in the Commission’s view—honest, equitable, and balanced. (WikiPedia) The Fairness Doctrine ended in 1987 and Rush Limbaugh went national in 1988. Fox News even adopted the slogan of the Fairness Doctrine by calling their coverage “fair and balanced”.

5. Republicans as the “holier than thou” party. The rise of the Religious Right goes back to the mid-90s when evangelical Christians became active in supporting Republicans. In exchange, the party offered the Pro-Life anti-abortion issue. The party that favors war, the death penalty, is opposed to universal health care and a living wage became the Pro-Life party.

6. Republicans began to believe the lie. Barack Obama was elected in 2008 and it seemed to open the floodgates of overt racism. The word muslim was a dog whistle for ni**er. Conservatives truly believed that the presidency of a black American could not be legitimate. Extreme partisanship became the rule of the day. Originalism and going back to the Constitution became the rationale for conservatives to reject our country’s liberal principles.

Many will rightly point to individuals in the Conservative movement to helped bring about its downfall in particular Donald Trump. Trump is simply an opportunistic actor who brought focus to the destructive forces and removed the last block and tumbled the pyramid.

It is now up to the pundits to predict the future and for the historians to predict the past.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

For my author friends, here are some Facebook Groups to join and then add your book to promote it.  I just copy and paste the Amazon.com URL and the book cover automatically appears.

 

·       The Kindle Book
Library

·       Kindle e Books –
Free – $2.99

·       AMAZON / BOOK /
KINDLE / EBOOK READERS

·       Kindle readers
and authors.

·       Books Gone Viral

·       Book Chat Group

·       BOOK EBOOK
AMAZON KINDLE

·       Support An
Author

·       All Things Books

·       Free Books on
Kindle, Nook, and More!

·       Amazon Kindle
Book Sharing Club

·       San Diego,
Past-Present-Future

·       Amazing Cheap
Books

·       FREE BOOKS!!

·       Kindle Books

·       Celebrating
Chula Vista

·       Kindle Unlimited

·       South San Diego
Swap Meet

·       South Bay Steals
And Giveaways!

·       Author Promo and
Book Sales Group

·       Promote Your
Books

·       BOOK PROMOTION

·       POST YOUR BIZ
OPP HERE AND BE FREE

·       PROMOTE YOUR
BUSINESS FREE

·       PROMOTE YOURSELF

·       Kindle Unlimited

·       EBooks Gone
Viral

·       Ebooks on Amazon

·       Amazon Kindle
Goodreads

·       Written a story,
what’s the next step?

·       Romance & Thrillers
Group

·       K&R BOOK
BLOG

·       Indie Authors
International

·       The Literary
Lounge authors, writers, publishers, and illustrators

·       Kindle/Book Club

·       KindelMojo

·       Kindle Favorites
– Discuss your favorite books on Amazon Kindle

·       E Books Rock.

·       Book Reviews
& Promotion

·       Book Viral

·       Indie Author
Book Promotion Page

·       Book Lovers

·       BUSINESS…PAGES….GROUPS
ADVERTISINGS GROUP

·       Advertise your
online business,feel free to spam

·       Advertise with
Bernadette

·       Small Business
Marketing Network

·       20+

Add
to Favorites

·       Marketing Power
Group

·       Affiliate
Marketing/Work From Home

·       J.M. Northup’s
Book Group

·       Authors & Writers
Publicity

·       Be My Book
Boyfriend Pimp Group

·       EbooksNBooksPromosGroup

·       Cool Jerk &
Doc Splatter’s Happy Fun Land

·       Romance novels
ROCK

·       ADVERTISE YOUR
BUSINESSES, PAGES, OR GROUPS.

·       AuthorPreneurs

·       Paranormal
Publicity and Book Club

·       Literary Drive
By Promos

·       Online business
advertise free traffic

·       Advertise Your
MLM / Network Marketing Business

·       Advertise Online
business

·       Biggest MLM
Network Marketing Group In The World 2

·       Small Businesses

·       Advertise With
“Daily Net Pay”

·       Network
Marketing

·       ebooks99centsclub

·       Authors and
Publishers Group

·       Kindle World
Books

·       eBOOKS MEXICO!

·       Just Released
Books To Talk About

·       Promote your
business today!!

·       Awesome Free
Kindle Books Here!

·       SUP Chicks
So-Cal

·       Bargain ebooks

·       Euphrates
Bookstore

·       Advertise Your
Business Opportunity – Support The Community

·       The Book Authors
Club

·       Post ads Daily

·       Amazon Kindle

·       MY EBOOKS

·       WRITERS AND
ARTISTS SHARE!

·       eBookStage

·       Advertise your
Business Opportunity Free Here

·       Science Fiction
Fans UNITE!

·       Basement Rebels

 

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

A few years ago, I created an audio transcription of Admiral Rickover’s Speech Energy Resources and Our Future

I posted this in memory of Theodore Rockwell, author of The Rickover Effect, who passed away in 2013.  He searched his files and provided me with the hard copy that I worked from.
Text of the Speech from Resilience.org
Original Audio Transcription at Resilience.org

 

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.

About Rick Lakin

Rick Lakin is the author of Brilliant, an upcoming young adult science fiction romance and the publisher at iCrewDigitalPublishing.com, Bringing New Authors to a Digital World. iCrew has published 35 books by 11 authors. Rick has been an optimist for almost two years and is the district webmaster as calso41.us. He is the founder of iCrew Digital Productions, A Community of Young Media Professionals and a member of the 1000 Club of the National Association of Sports Public Address Announcers. Rick is an Advanced Communicator Silver in Toastmasters International and is a member of American Mensa. Rick works as a Sports Statistician for broadcast television and is a retired math teacher. He lives in Southern California but his roots are in Columbus, Ohio, home of The Ohio State University Buckeyes.